CONNECTING THE DOTS
My experience has taken me from behind-the-scenes production to sports partnerships and digital strategy. That range has shaped how I think: zooming out to understand the bigger picture, asking a lot of questions, and connecting seemingly unrelated pieces to uncover where a brand can meaningfully show up.
Across culture, creativity, strategy, and execution.
Areas Of Expertise
Cultural & Consumer Insight
I’m naturally curious about the behaviors, conversations, and cultural shifts shaping how people think and act. I use research and observation to uncover the human truths behind a challenge and identify opportunities for brands to connect in ways that feel relevant.
Creative & Brand Strategy
I love the space between identifying the problem and deciding what to do about it. From sports partnerships to digital experiences, I translate insights into clear strategic opportunities that give creative teams somewhere interesting to go.
Integrated Thinking
My background in experiential and production has taught me to think about strategy with the end experience in mind. I consider how an idea can live across content, partnerships, physical experiences, digital touchpoints, and culture, while understanding what it actually takes to bring it to life.
Things on my radar
01 A brand I can't stop thinking about
Dairy Boy reminds me that nostalgia is most powerful when it’s reimagined, not replicated. I’m fascinated by how that sense of identity and belonging can turn a brand into something people don’t just buy, but genuinely want to be part of.
02 A cultural shift I'm watching
The more our lives move online, the more valuable being offline seems to become. I’m interested in how people are seeking out experiences that feel tangible, social, and worth showing up for. I think it’s changing the role brands can play, from competing for attention on a screen to creating moments people actually want to experience, share, and remember.
03 An ad I wish I made
Nike × Knicks, “Sleep Well NYC” - What I love most is the feeling it creates. It captures the pride and collective energy of being a New York sports fan in a way that makes you feel in on the moment, even if you weren’t there. It reminds me that the strongest work doesn’t just communicate a message; it understands its audience well enough to make them feel something.
04 A rabbit hole I'm currently down
Why do imperfections suddenly feel premium: film grain, handwritten menus, imperfect packaging, analog photography, etc. I’m fascinated by why “less polished” can sometimes make something feel more desirable.
What I Bring To The Table
Curiosity
Range
Energy
I’ll probably ask one more question.
I’m comfortable stepping outside my comfort zone.
I care a lot, and you'll know it!
Perspective
I'm always looking for another way in.
Los Angeles
New York
310-382-7178
ozarro@me.com